Mastering Open Enrollment: A Step-by-Step Guide | Virginia Employee Benefits Consultants

Open enrollment doesn’t have to be a stressful administrative task. When planned well in advance, it becomes a valuable opportunity to review and enhance your benefits offerings, demonstrating your commitment to your team’s physical, mental, and financial well-being. A well-executed open enrollment can boost employee morale, improve retention, and ensure your workforce is supported.

Use this checklist to guide your organization through a successful open enrollment period, from the initial planning stages to the final follow-up.

Phase 1: Plan and Prepare Early (8-12 Weeks Before)

  • Leverage technology: Consider a benefits portal where employees can easily access health plan documents such as benefit summaries, plan flyers, and contributions charts.
  • Gather Employee Feedback: Solicit and record employee questions, concerns, and suggestions from the previous year. Consider conducting a survey to understand what benefits or improvements your workforce desires for the upcoming year.
  • Evaluate and Enhance Offerings: Identify new or updated enrollment options.
  • Develop Core Resources: Begin preparing your benefits guide and consider implementing or updating online enrollment tools and software.
  • Create Educational Content: Produce digital educational materials like FAQs and videos.

Phase 2: Communication Kick-Off (4 Weeks Before)

  • Launch Communication Campaign: Start sharing enrollment information across all selected online platforms (e.g., intranet, company newsletter, email).
  • Equip Management: Develop a resource kit for your management team, including talking points and FAQs, to ensure they can confidently discuss open enrollment with their teams.
  • Integrate Reminders: Add open enrollment reminders and key dates to the email signatures of your management team.

Phase 3: The Final Countdown (1-2 Weeks Before)

  • Host Informational Sessions: Schedule and host virtual benefits meetings, webinars, and one-on-one sessions as needed to answer specific questions.
  • Distribute Physical Materials: Provide informational pamphlets and mailers to employees.
  • Prepare for Questions: Have answers ready for FAQs to ensure a smooth process.

Phase 4: During Open Enrollment

  • Ensure Full Distribution: Make sure every employee receives the following information:
    • The open enrollment timeline and deadlines
    • A statement of their current coverage
    • Information on plan-specific changes and rates
    • Summaries of available plans
    • The open enrollment booklet and any necessary forms
    • Contact details for all plan carriers
  • Promote Discussion: Remind managers to actively discuss benefit options with their teams.
  • Provide Support: Offer ample time for enrollment and send frequent reminders throughout the period.
  • Last-Minute Reminder: Schedule a company-wide reminder for the day before the enrollment deadline to prevent employees from missing the window.

Phase 5: Post-Enrollment Actions (1-2 Weeks After)

  • Audit and Submit: Review all enrollment forms for missing or incorrect information.
  • Ensure Compliance: Confirm that all relevant health care reform requirements have been met.
  • Follow Up: Collect feedback from employees on their open enrollment experience.

Bonus Tip for Success

Consider holding a separate, off-cycle enrollment period to highlight voluntary benefits that might be overlooked during the busy primary open enrollment. This provides employees with a dedicated opportunity to explore additional benefits, potentially increasing your overall benefits utilization and employee satisfaction.

We are here to help; reach out to us with any open enrollment questions or needs you may have!